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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] 2014 ?? ?|им? 12, New Balance in Guangzhou opened the country's first running series theme restaurant. first day of opening, overcrowded. Due to be planning for the New Balance Running Club on the third floor yet open, now open regionalism and the general store looks no different. The biggest difference is that here the main categories of products sold jogging. Earlier, Nike also in May 2013 opened a running theme of the store experience. We compared the experience of these two shops. Location New Balance New Balance: Canton High German Landmark, located in the heart of CBD. Running theme restaurant total of 3 layers, 1-2 floor retail shop is now open, and the third layer is planning to separate New Balance Runni cheap jordans online ng Club, will open later in 2015. But this is basically seen as tactical mistakes, the lack of experience in this part of the shop, general store and there is no essential difference. Nike: Beijing Sanlitun, fashion landmark. Compared with Sanlitun landmark Uniqlo flagship store and Addidas four exaggerated shape flagship store, Nike running experience shop from the outside, is not high profile. Into the Pacific in order to locate the second floor of the Nike store experience in an array of brands. Product Display New Balance: The running theme of the first floor area with special emphasis on communication and experience of running relevant for seasonal main push products through display and mannequin showing Theme Story and running outfit. Part in running shoes, strengthen prod cheap jordan shoes for men uct segments and run according to the type of display, and provides a complete series of New Balance running brace for runners in-store selection. Background chose gray, front of the store and the store's floor are painted runway, trying to provide consumers with a sense of the scene. Nike: in addition to and in accordance with other stores, like footwear, apparel, equipment, and gender were divided, but also for running this single category in a professional segments, highlighting the functionality. In women's running shoes area, for example, is divided into aerobics, barefoot series, Rouhuan series, stable care series four categories, in turn demonstrate new season. In a prominent position with a shoe store custom area, four large screen Apple computers for customer online pur cheap jordans for sale mens chase. In fact, Nike's exclusive custom website customers can also order your own at home, but here more than a fabric display area, as well as to explain the proposal clerk. gait test New Balance: the continuation of the traditional foot width measurement services to facilitate runners selected for multi-width shoes. In addition, the store also from Germany to introduce interactive gait analysis system, as well as foot scanning system, through high-tech products and support services to enhance the performance and experience of runners. Nike: the same gait analysis, Nike's approach is one analyzed by the staff, provided running advice. reporter on the scene saw the corner store has a treadmill, a customer on a treadmill test were barefoot running, the Nike clerk to record video Retro jordans for sale in just behind. Video playback, observe the relative position of the runners ankle and knee, the clerk determines that the customer in a slight valgus foot while running. According to the results of gait analysis, the staff recommended a steady series of running shoes to protect the customers. This series of running shoes sole use of a relatively hard rubber material, to provide effective support for the inner soles of the feet, to prevent excessive valgus. It is worth mentioning that a lot of Nike running theme store clerk he is also an experienced runner. Running Events New Balance: The next three opened New Balance Running Club, is positioned as a dedicated backup runners depot, provide lockers, seating area runners, running training classrooms, running libraries and profession Cheap air jordan 12 for sale online free shipping al consulting services. New Balance will be held from time to time about running and lectures and other activities, providing training and exchange platform for different runners and demand. Nike: Open for nearly two years, Nike has been running activities organized routine. Every Tuesday, Friday and there will be held the Nike Running Club (Nike + Run Club) activities, professional runners led, three kilometers along the Sanlitun area of ??5 km run two routes. The Nike running theme restaurant offers free lockers, towels, bananas and other supplies. In addition, Nike store experience also provides design services to a particular line. With the Nike Exclusive App "Nike +", after running in the top left line trajectory. "For example, you wanted to run a friend's birthday number, or w Retro jordans for sale anted to run a 2015 New Year, or give his girlfriend ran an 'I love you', we can help design the route on a map. Ran a '2015' takes about 5.6 kilometers . "A clerk told this reporter. With the running boom appeared, New Balance in recent years there has been rapid development in China. But this is where the fashion factor worth mentioning, many people buy New Balance shoes, simply because a lot of the fashion tide people wear it. Currently, the shoes with a big N word has been identified fake goods everywhere. Since New Balance is not a listed company, the performance of specific circumstances unknown. But a person close to New Balance has revealed, in 2012 and 2013, New Balance's sales in China were doubled. The number of stores from 301 in 2011 quickly grew to more than 1,600 in Cheap air jordans for sale 2014 in China. Nike and New Balance running based products are in line. These two brands, opened a shop running experience, the greatest value lies in shaping a good brand image, increase consumer stickiness. At this point, Nike has a powerful trump card: the Nike + linked social networks. Even if consumers spend time two similar experience store, Nike store can not occupy their time, and New Balance can not be done. 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